Snap's 9 Pivotal Pre-IPO Acquisitions
According to Josh Constine, Editor-At-Large for TechCrunch, "Most of Snap’s top products came from acquisitions". From selfie lenses to Spectacles, Snap, Inc. has a history of innovation through acquisition.
Here’s a look at the companies Snap has bought and what they turned into:
AddLive, a live video API, became Snapchat’s real-time video calling feature in chat
Vergence Labs, a camera sunglasses maker, became Snap’s Spectacles
Scan, a QR code developer, became Snap’s QR Snapcodes you can scan to follow people
Looksery, an augmented reality selfie mask app, became Snapchat’s iconic selfie Lenses
Bitstrips, makers of Bitmoji avatars, became Snapchat’s personalized stickers that look like you
Obvious Engineering, makers of computer vision apps, likely contributed to its World Lenses
Vurb, the mobile search app, powered Snapchat’s new search and navigation features
Flite, the creative-focused ad platform, boosted Snapchat’s interactive ad games
Cimagine Media, the AR e-commerce startup, could add virtual objects into your Snaps
For now, Snap's IPO appears to be a success. Constine speculates that part of the cash raised in the $3 billion IPO will be used to fund acquisitions but what will perhaps be more interesting to see is how Snap uses its stock to continue its innovation through acquisition model. After all, Instagram, one of Snap Chat's biggest competitors, was acquired by Facebook in a (primarily) stock transaction a few years ago.
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