Snap's 9 Pivotal Pre-IPO Acquisitions


Snap's 9 Pivotal Pre-IPO Acquisitions

According to Josh Constine, Editor-At-Large for TechCrunch, "Most of Snap’s top products came from acquisitions". From selfie lenses to Spectacles, Snap, Inc. has a history of innovation through acquisition.

Here’s a look at the companies Snap has bought and what they turned into:

AddLive, a live video API, became Snapchat’s real-time video calling feature in chat

Vergence Labs, a camera sunglasses maker, became Snap’s Spectacles

Scan, a QR code developer, became Snap’s QR Snapcodes you can scan to follow people

Looksery, an augmented reality selfie mask app, became Snapchat’s iconic selfie Lenses

Bitstrips, makers of Bitmoji avatars, became Snapchat’s personalized stickers that look like you

Obvious Engineering, makers of computer vision apps, likely contributed to its World Lenses

Vurb, the mobile search app, powered Snapchat’s new search and navigation features

Flite, the creative-focused ad platform, boosted Snapchat’s interactive ad games

Cimagine Media, the AR e-commerce startup, could add virtual objects into your Snaps

For now, Snap's IPO appears to be a success. Constine speculates that part of the cash raised in the $3 billion IPO will be used to fund acquisitions but what will perhaps be more interesting to see is how Snap uses its stock to continue its innovation through acquisition model. After all, Instagram, one of Snap Chat's biggest competitors, was acquired by Facebook in a (primarily) stock transaction a few years ago.

About Acquis Capital: Acquis Capital is a private investment fund that specializes in acquisition and project finance. Acquis invests in small public and private companies to fund acquisitions or other projects that create immediate tangible value. For more information please contact us or follow us at @MicroMnA.

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